Job Description

The PR Specialist is responsible for assisting the Director of Communications with crafting a positive image of the PXG brand through traditional PR, media relations and events.

Responsibilities:

  • Complete all media monitoring and reporting
  • Manage the press box and responded to requests for information from the media
  • Maintain the news section of PXG.com
  • Assist with writing effective press releases, blog content and marketing emails
  • Assist with vetting requests for appearances, interviews, event participation, and branded assets
  • Assist with maintaining and updating company talking points
  • Assist with the development of story ideas and help pitch targeted media
  • Maintain and help develop new relationships with key industry and media influencers
  • Conduct research on individuals, organizations and vendors that come into contact with the company and provide background sheets
  • Take advantage of photo/video opportunities to gather content to post to PXG’s social media platforms
  • Assist with managing and executing promotional campaigns and projects
  • Assist with the development of promotional marketing materials
  • Identify opportunities and efficiency improvements
  • Constantly take initiative, think outside the box, anticipate needs
  • Keep abreast of the golf industry and competitive trends
  • Other tasks as directed

Experience and Education Required:

  • A Bachelor's degree in Marketing, Public Relations, Sports Management or other pertinent field.
  • At least 1+ years’ media experience and/or event development with demonstrated proficiency in public relations practices

 Skills & Personality Characteristics Required:

  • Professional, self-confident, outgoing and energetic
  • Superior organizational skills
  • Impeccable communication, both oral and written 
  • Eager to learn and ask questions
  • Ability to think outside the box and think on their feet
  • Enthusiasm for golf or sports in general
  • Advanced knowledge and understanding of social media and networking platforms
  • Ability to work in a fast-paced, performance driven environment
  • Creative, with an understanding of marketing concepts
  • Good working knowledge of Microsoft Office products
  • Working knowledge of media monitoring platforms such as Cison, Burrellesluce, Vocus, and iQmedia preferred